Born and raised in the UK, it was only after Ceri Herd moved to the USA in 2014 that she felt she found her true photographic voice. Although she loved art and photography from a young age, she was first and foremost a musician. Relocating to Arizona, a place completely outside anything she had ever experienced, the desert light inspired Ceri to make photography more than a hobby. With all her senses ignited, Ceri found herself trying to capture the entire scene or the entire moment. She wanted her viewers in the UK to see how it felt, be it the wind in the trees, the ferocious heat of the desert or a moment that lingers like an instant dream-like memory. After three years the family moved again, this time to Massachusetts, where Ceri was re-inspired by another new light. The Imag[in]e Exhibition is the culmination of those first experiences and interpretations of New England. Her style has become predominantly characterized by in-camera creative techniques that create a dream-like ideal. Whether it is with intentional camera movement, double exposures, shooting through objects or freelensing, there are always extra elements that can be incorporated into an image to transport the viewer to the moment or place in a unique way. In October 2018 Ceri and her family were unexpectedly ordered to leave the USA. Imag[in]e is a unique and finite interpretation of what she left behind.
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